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“I’m ready for my close-up, Mr. McGill.”
The third episode of season two, “Amarillo,” begins with Jimmy McGill (Bob Odenkirk) at his smarmiest, charm-inflicting self. Swaddled in pristine white cowboy gear, he positions himself on a street corner, looking beyond conspicuous. We already know he’s up to something – it’s just a question what, exactly, his scheme is. In this case, it’s sweet-talking the elderly – something he’s incredibly good at – in order to collect additional clients for his class-action suit. He accomplishes this by doing what he does best – twisting the rules to fit his own needs. From a plausibly deniable position, he breaks the bar association’s guidelines for client solicitation by ambushing a busload of retirement community residents.
Jimmy’s ploy is successful, and the annihilating glow of fresh new clients is enough for everybody in the conference room. That is, everybody except Chuck (Michael McKean), who knows what kind of a smooth operator his brother is. Naturally, Chuck throws a wrench in Jimmy’s machinations, forcing him to find new ways of securing clients.
Enter: local low-production commercials.
In an entertaining callback to Breaking Bad, we bear witness to a wonderful distillation of Jimmy’s core gifts: intelligence, creativity, intimate knowledge of his clients, and a knack for showmanship. It’s actually quite a treat to see how the future Mr. Saul Goodman cut his teeth in the advertising game. The commercials he makes may be grating, poorly edited, clichéd, even predictable – but Jimmy knows how predictable people can be, and he knows how to stack the deck in his favor. Knowing his production would never pass muster with his firm’s focus-group atmosphere, he does the next best thing: he goes rogue.
While wrestling with the decision as to whether or not he should run the ad without authorization, we get another subtle callback to Breaking Bad in the form of a music queue. Ominous digital drones creep into the scene, illustrating his internal struggle; this is highly reminiscent of the mood-setting tones in Breaking Bad. This isn’t an indication of moral ambiguity, but rather an indication of outright rebellion against the order of things. And we know there are going to be consequences.
Jimmy knows he’s taking a risk, just like Walter White (Bryan Cranston) knew he was taking risks. Naturally Jimmy bets on himself, and this is precisely what makes him such an appealing character. With so many forces against him – a complicated personal/professional relationship with Kim (Rhea Seehorn), a brotherly feud of biblical proportions, a fraudulent corporation, and a dangerously ambivalent attitude toward legal ethics – we want to bet on Jimmy, too. Everybody loves an underdog, even if we know that he is flat-out wrong.
When he struggles and succeeds, we smile along with him.
In a beautifully acted, wordless sequence, we watch Jimmy squirming in his office chair, staring at the silent telephone, wondering if his bet is going to pay off. He already knows his flagrant disregard of protocol can only be forgiven if the phones start ringing. Minutes pass. The scene drags out. Then the phone bank starts to fill, miraculously, and we exhale a sigh of relief. A shiny smile of self-satisfaction washes over his face.
And we smile along with him.
At the end of the episode, wreathed in calm domesticity, Jimmy and Kim snuggle on the couch to watch “Ice Station Zebra” and unwind from the day. “Anything blow up yet?” Jimmy asks, plopping onto the couch in front of the flickering television.
Not yet, but it’s safe to say something will soon.