Tag Archives: batman

Harley Quinn Has Arrived

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The new ‘Suicide Squad’ trailer dropped a few days ago, and Harley Quinn has arrived in full-force.

You might know actress Margot Robbie as that attractive naked set-piece from Martin Scorsese’s 2013 film ‘The Wolf of Wall Street.’ She played the role well, but the script relegated her to a second-tier character in the screenplay. This next feature, from the DC Cinematic Universe, provides her with a role that is going to define her career – at least for the near-future.

The character of Harley Quinn (Dr. Harleen Frances Quinzel, M.D.) is decidedly unique in the DC canon. Created by writer Paul Dini and illustrator Bruce Timm, she is a relatively new addition, having been first introduced not in comic book form, but in ‘Batman: The Animated Series’ back in September of 1992. The character became so beloved that she was written into DC Batman comics shortly thereafter.

The Marvel and DC cinematic universes began with a ‘fast and loose’ approach to character and continuity. Ang Lee’s interpretation of The Incredible Hulk in his 2003 film ‘Hulk,’  for instance, is a good example of how plot details and narrative structure ignored key traditional plot points in an attempt to create a stand-alone feature-film adaptation. The film was a disastrous flop. The notion of serializing these stories hadn’t been considered possible in the early 2000s, and the only solution was to simplify the narrative and disregard the multitude of graphic novels that came before. After the 2008 success of ‘Iron Man’ – produced by Marvel Studios and distributed by Paramount Pictures – a new market was identified and audiences began to see a tightening of canonical comic book lore.

The Marvel Cinematic Universe was born.

Rather than writing new stories that conflict with comic book canon, Warner Brothers and Marvel Studios have begun to retell, story-by-story, comic book tales that have been in the cultural ether for decades. Prior to the release of ‘Iron Man,’ the tech-genius superhero Tony Stark was barely even known to a majority of casual movie-goers. The success of the film adaptation has made Iron Man a household name. Missteps like ‘Wolverine: Origins’, which retconned beloved comic book characters like Deadpool (much to the disappointment of die-hard fans), are being reexamined. The mistakes of the past can’t be undone, but there is nothing to prevent adopting more faithful story adaptations moving forward, which is precisely why we are seeing what appears to be a more true-to-comic ‘Deadpool’ film coming out in February.

Harley Quinn has always been a fan favorite – sexy, smart, and crazy-as-hell. Every man out there feels like he’s dated her before. And, despite the scars, we all kind of want to date her again. Time will tell if ‘The Suicide Squad’ remains faithful to her cartoon and comic book origin story. Something tells me that DC has taken a lot of lessons over the past decade, and the tale will be properly adapted.

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The New Suicide Squad Trailer

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David Ayer’s ‘Suicide Squad’ is continuing along a new approach to film marketing that, if not outright established by ‘Star Wars: The Force Awakens,’ has been deeply influenced by it. This new style has become the gold standard for comic book and science fiction movie properties. Comic conventions, cos-players, and self-proclaimed ‘nerdists’ across the spectrum have helped transform film culture. Trailers, in and of themselves, have become event-worthy features.

Disney’s recent acquisition of the Star Wars property has proved successful, but this has been no huge surprise to industry insiders or franchise fans. It was a $4 billion purchase, but it’s recovering those costs faster than expected. ‘The Force Awakens’ has broken box office records across almost every category, although it’s appeal in foreign markets still appears to fall short of James Cameron’s ‘Avatar.’ Needless to say, nostalgia is one hell of a drug, and movie studios have taken note.

Film trailers are transforming how we look at films. They are driving internet traffic, spawning discussion boards and fan theories, and sculpting the final cut. Release dates are set not just for the picture itself, but for the trailer. Bootlegs of these trailers escape from Comic Conventions and quickly leak onto the inter-webs for everybody’s enjoyment. It has even been speculated that trailers are being intentionally leaked so as to curtail low-resolution bootlegs that simply won’t look as good. When a bootleg of the ‘Superman Vs Batman’ film was leaked last spring, Warner Brothers was essentially forced into prematurely releasing a better quality version.

To reiterate: fans are so persistent that studios are possibly leaking their own content. That is a remarkable thing.

Now, a movie trailer has commanded a half hour of television. In an extension of what has been accomplished with programs like Chris Hardwick’s “Talking Dead,” television specials are being used to market films.The Dawn of the Justice League on The CW, which aired Tuesday evening, was nothing more than a back-door pilot for ‘The Suicide Squad’ trailer. They devoted a half hour of network screen-time to debut a movie trailer.

As of this writing, the ‘Suicide Squad’ trailer has racked up 22.5 million views. These are the numbers just from the official Warner Brothers YouTube channel – several other channels have released copies of the trailer as well, all with high view rates. That is a significant number for a two minute video released only two days ago. The movie is still being made – it’s still in post-production. The final edit has not been settled upon. Audiences have seven more months before their appetites will be satiated.

Welcome to the modern film hype.

If there’s anything we all already know, this movie will cement Margot Robbi as the next hot thing in Hollywood. The CW gave a half hour of network time to a movie trailer. The movie trailer gave all of it’s energy to Margot Robbie (Harley Quinn). Fan-boys the world over have set their laser sights on the pig-tailed anti-hero, and they don’t even have to suffer through that 1950s-era Jersey accent from the Batman Animated Series.

The DC Cinematic Universe has struggled to match Marvel’s success, but the tide may be turning. Only time will tell.

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