From the ‘Wilhelm Scream’ to things like Hitchcock’s cameos – often little inside jokes between Hollywood director friends and family – so-called “Easter Eggs” have always been a part of cinematic storytelling. In the age of the internet and the renaissance of the film trailer, super-fans and comic-conventioneers now fill YouTube with theories, frame-by-frame analyses, and share the fun details they’ve uncovered in highly anticipated IP’s. In many ways, fandom has exploded, and audiences are enjoying greater inclusivity in the cinematic worlds they love.
Before this practice really took off, though, audiences really had to look. Sometimes clues were right out in the open, and sometimes they were menacingly hard to identify. But you can rest assured that the comic book fan – not unlike science fiction fanatics – are the ones who search the longest and the hardest. Consider “I Am Legend,” a film that was released in 2007, almost ten years before “Batman V Superman” hit the silver screen. It’s in an establishing shot in the early minutes of the film, as Robert Neville (portrayed by Will Smith) walks through the post-apocalyptic ruins of Times Square.
As clear as day, what do we see at the top of the frame? A “Batman V Superman” billboard.
I discovered that a few people, obviously, have already noticed this and it’s been making the rounds on social media, but this sure was news to me. According to the sources that I trust (namely comicbook.com and collider.com), ‘I Am Legend” screenwriter Akiva Goldsman wrote an early draft “Batman V Superman,” although that draft was later rejected. This Easter Egg was an early concept of what Goldsman and director Francis Lawrence thought a “Batman V Superman” promo piece ought to look like.
It’s always fun to be a fan.